James R. MacDonald (Jim)
email: jimm@funhouse-studio.com
Entrepreneurial enthusiasm seasoned by 26 years in the high-tech arena.
Areas of expertise:
* Product Planning & Technical Marketing
Market Analysis
Discovery of Customer Technical Requirements
Competitive Cost and Performance Analysis
Hardware and Software System Architecture
Detailed Product Definition
* Business Management
Budget planning for multi-million dollar projects
Establishment of and responsibility for ROI goals
Evaluation of M&A targets
Recruiting and Team Building
Team motivation and maintenance
* Product Marketing & Business Development
Business plan creation
Go-To-Market planning
MarCom collateral generation
In house and external Sales Support and Training
Lead customer identification, pre-sales support and design win management
* Product Management
Establishment and tracking Hardware and Software Deliveries
Cross functional team management (architecture, design, marketing, sales, operations)
Pricing and life cycle management
International ISV and IHV Developer Partnership Management
* Idea Creation
Out of the box thinking
Research of prior art
Expansion of ideas to business plans
Reduction of ideas to patentable IP – 36 patents granted
Educational Background:
The University of Texas at Austin
Bachelor of Science, Electrical Engineering 1982
Skills Summary:
* Analysis and Definition of complex hardware, software, and business solutions
* Well versed in Patent law and writing patent applications
* Programming skills: C++, Assembly, Perl, Java, VHDL under Windows & Linux
* Software Proficiency: MS Office Apps, Sony Media Apps Steinberg Cubase, Solidworks
* Recording Engineer – comfortable with all aspects of audio production
* Startup Planning
T2D 2/08 – 6/08 System Architect – Product Management
Responsible for System architecture and overall development plan for social media startup. Reduction of ideas to IP invention disclosures. Contribution of development plan to overall business plan. Coordination of management and developers for demo presentations to investors.
* Product Marketing and Product Management Experience:
Spansion 12/2006 – 2/2009 Sr. Technical Marketing Manager, Advanced Server Technology
Responsible for assessing new applications for EcoRAM Flash memory products in HPC and server storage markets including Genomics (BLAST), MYSQL, and HADOOP environments.
Sr. Technical Marketing Manager – Media Applications
Responsible for Technical and Product Marketing for media player products for the Asian market.
SMSC 6/2003 – 6/2005 Director of Mobile Marketing
Responsible for Technical and Product Marketing for mobile products in Asia, including the requirements definition and technical sales of notebook PC SIO and embedded controllers into major OEM’s and ODM’s. Managed the deployment of these products in ODM design wins resulting in the product line moving from no sales in 2005 to 5 million units in 2006.
* Business Development & Sales Experience:
Sonaptic (now part of Wolfson) 6/2005 – 9/2006 Director Business Development
Responsible for managing Sonaptic Audio technology deployment at Motorola worldwide. Mapped the customer organization and decision processes, made introductions to groups across the cell phone, government, networking, and accessories groups. Won designs in new 4G trial handsets.
* Product Development Experience:
SMSC 3/2002 – 6/2003 Sr. System Architect
Responsible for architectural evaluation and definition of new products. Led cross functional teams including marketing, analog designer, digital designers, and software developers to create new products. Applications included NAS, environmental controllers and human interface devices (HID). Participated in technical due diligence for corporate M&A and IP licensing activities.
Media Excel 9/2001 – 1/2002 Vice President of Product Development
Responsible for definition and development of Video Compression products for the Windows PC and embedded markets. Built and managed team of 11 engineers. Took the team from unstable technology demos to multiple production quality products with complete demos in 3 months.
Cirrus Logic 10/99 – 9/2001 Director System Software Development
Responsible for the definition and development for all system software on ARM based SOC products. Managed training of internal and distribution field technical and sales resources. Built and managed a group of 12 software and marketing engineers.
Advanced Micro Devices
4/96 – 10/99 Manager of Developer Technologies - Advanced Architecture Labs
Responsible for identifying and developing software programs which communicate AMD's technological value to independent hardware and software vendors.
11/86 - 3/96 Section Manager - Architecture Development Lab
Responsible for the needs analysis, definition, and development of 29K and x86 products.
12/82 - 10/86 Product/Test Engineer - Sr Product/Test Engineer
Responsible for production, testing and quality of x86 processors and peripherals.
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